Sky Bet is to become the new title sponsor of The Football League under a new five-year agreement announced today. From 2013/14, The Football League's flagship competition will be titled 'The Sky Bet Football League'. Ipswich, Colchester and Southend are all members of the FL, in different divisions.
This new agreement is Sky Bet's first ever off-screen football sponsorship and is aimed at building even greater awareness of Sky Bet's growing range of online and mobile betting services.
Football League chairman Greg Clarke said told media of his delight: "I am delighted to welcome Sky Bet to working with The Football League and its clubs. This agreement takes our long-term partnership with Sky to a new level and provides a genuine boost to clubs ahead of the new season."
Director of Sky Bet, Richard Flint commented: "This is a ground-breaking partnership for Sky Bet. We know that having a bet on the match can make it even more exciting. In the past fans would go into a betting shop on the way to the ground, but with our industry-leading mobile apps and website they can place their bets quickly and conveniently whether going to the match or watching it on Sky at home. Sponsorship of The Football League helps us engage with millions of football fans spanning all 72 league clubs. It was important for us that we are able to demonstrate our commitment to all Football League clubs and fans nationwide. The strength of our technology supported by a trusted brand that is part of the fabric of football means we're ideally placed to add to the match-day experience of fans."
Through Sky Bet, football fans can bet on match results, goal scorers and score predictions and can also access a wide range of in-game betting options. Sky Bet has also created a variety of Football League special bets to celebrate the new partnership and the 125th anniversary of The Football League.
This new agreement is Sky Bet's first ever off-screen football sponsorship and is aimed at building even greater awareness of Sky Bet's growing range of online and mobile betting services.
Football League chairman Greg Clarke said told media of his delight: "I am delighted to welcome Sky Bet to working with The Football League and its clubs. This agreement takes our long-term partnership with Sky to a new level and provides a genuine boost to clubs ahead of the new season."
Director of Sky Bet, Richard Flint commented: "This is a ground-breaking partnership for Sky Bet. We know that having a bet on the match can make it even more exciting. In the past fans would go into a betting shop on the way to the ground, but with our industry-leading mobile apps and website they can place their bets quickly and conveniently whether going to the match or watching it on Sky at home. Sponsorship of The Football League helps us engage with millions of football fans spanning all 72 league clubs. It was important for us that we are able to demonstrate our commitment to all Football League clubs and fans nationwide. The strength of our technology supported by a trusted brand that is part of the fabric of football means we're ideally placed to add to the match-day experience of fans."
Through Sky Bet, football fans can bet on match results, goal scorers and score predictions and can also access a wide range of in-game betting options. Sky Bet has also created a variety of Football League special bets to celebrate the new partnership and the 125th anniversary of The Football League.